I don't think it's possible to separate content from design

I know, this is heresy in some circles. It is, in fact, the backbone of what makes up a content management system. The idea is that content is just the words and pictures that make up a page, and the design that it's in should be separate. It sounds good, until you try to put it into place. If you have ever set up a strict CMS, where the content developers had no flexibility as to design, even things like headlines, bold, and italics being defined for them, you would know that this strictness is always removed after just a few moments in the live environment. Why? the content developers don't work that way. When you write for a Web page, what your writing and how it is written changes depending upon how it's going to look. To take a simple example, if you only have a few inches of space, and the site looks bad if a headline wraps, you'll write a shorter title than you would if you didn't have that design constraint.

• Separating Content from Design

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