Apparently, the BMW.de site was banned from Google (it has a pagerank of 0) after using doorway pages to increase keywords. Doorway pages are a technique where JavaScript enabled browsers see one page, usually with lots of pictures and often little content, while non-JS enabled browsers (which most search engines are) see a content-heavy and keyword laden page instead. Google Blogoscoped shows how they do it.
While this may not be a deliberate ploy on the part of BMW.de to get more pageviews it is still a tactic that is not allowed by the most popular search engine. Just like cloaking even very well-known brands can be removed from Google if they are caught using doorway pages or other methods disallowed by the Google Webmaster Guidelines.
German BMW Banned From Google
While this may not be a deliberate ploy on the part of BMW.de to get more pageviews it is still a tactic that is not allowed by the most popular search engine. Just like cloaking even very well-known brands can be removed from Google if they are caught using doorway pages or other methods disallowed by the Google Webmaster Guidelines.
German BMW Banned From Google
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