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By Jennifer Kyrnin, About.com Guide to Web Design / HTML since 1997

Poll: Do you use your URL as your page name?

Thursday November 29, 2007

What is the difference between a URL and a page title? It seems like more and more small businesses, especially those who are only available online, name their company and their Web site after their URL. In other words, if I had a company called "Shasta's Dog Biscuits" and I owned the URL www.shastasdogbistuits.com, I might title my business and my Web page "ShastasDogBicuits.com." Do you use your URL for your Web page name? Or does that seem a little strange? Personally, I don't like it - as it seems like overkill. Sometimes, the URL is hard to read, especially when there are a lot of words in it. If you do use your URL as your page/business title, why? How does this help your business?

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Comments

November 29, 2007 at 6:29 am
(1) Tim says:

I can’t really vote on this one.

Thing is it depends on the site name and the business. If it is a one word site like mine supernovi.com then yeah but for something like a2zcomputerproducts.com it makes more sense to space it out.

So I personally don’t always follow one method, it’s all dependent on the site name and/or business name.

November 29, 2007 at 6:54 am
(2) Brad K. says:

Often.

My interest site, DraftResource.com, has always been ‘DraftResource.com’ to me. My web design ‘handle’?

Web Design
at DraftResource.com

I actually do it the other way around on my blog. I use ‘ItsAboutMakingBabies.com’, just to emphasize the whole phrase really is the domain name.

One web customer, Powder, Inc., sells black powder for cowboy re-enactors, competition shooters, movies, etc. I think of PowderInc.com - the online portion of his business operation.

Another customer, Arkansas Trike Center is just ATC - the .com doesn’t seem to be part of the name. arkansastrikecenter.com

November 29, 2007 at 9:22 am
(3) Lindsay says:

I have been in one situation where it made sense to use the URL as the page title. I once worked for a locally-owned ISP named delrio.com. The name was meant to emphasize the local nature of the business (the town was named Del Rio) and the Internet service. The URL was, of course, delrio.com.

November 29, 2007 at 11:44 am
(4) Rob says:

This is an interesting question considering that it is being asked on a website named after its own domain name…

November 29, 2007 at 11:45 am
(5) Gerry Williams says:

This decision is usually left up to my clients however, for SEO & branding purposes I do recommend it when it does not conflict with existing branding.

November 29, 2007 at 12:56 pm
(6) Jennifer Kyrnin says:

Rob: Your comment made me laugh. :-)

I suppose in some ways my site is titled after my URL. But that’s not really what I’m talking about. After all, the largest title on my site is “About.com: Web Design / HTML” while my URL is “webdesign.about.com”.

What I was asking about were the sites like the ones that some other commenters have mentioned where the <h1> headline is exactly the same as the URL. If you copied the <h1> into the location field of your browser, you’d be taken to the site.

Perhaps I’m picking nits, but that’s what I was thinking about. :-)

November 30, 2007 at 12:01 am
(7) Allison says:

I think it’s cheesy, archaic and unprofessional. The Internet is no longer a strange place that warrants this kind of symbolic division - we work and play here! With the exception of single-word domains, I think it should be avoided. Besides, in a technical context, no one likes redundancy. :)

December 2, 2007 at 12:41 pm
(8) Web Design & SEO says:

it depends from the content relevancy !!

December 4, 2007 at 7:42 am
(9) George Lucas says:

I would LOVE to be able to use just my name as my website since, being an artist, I am my business. But, alas, that was already taken. So I had to add my product line to the name as well.

notTHATone

December 5, 2007 at 11:41 am
(10) Alexey Karpov says:

Well, having your company name as the Domain Name certainly increases your odds of getting better rankings on Google if your company name contains popular words.
Lexy
Web Design Luxembourg

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