Poll: How important is SEO to your overal website strategy?
Thursday August 7, 2008
How do you rank SEO in your overall strategy to get more customers and more pageviews?
By Jennifer Kyrnin, About.com Guide to Web Design / HTML since 1997
How do you rank SEO in your overall strategy to get more customers and more pageviews?
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Comments
My current projects are targeted to small, specific audiences, and traffic income is more expected from incoming links in key sites rather than general-purpose search engines. However, the sites are developed to be valid markup and CSS from top to bottom, plus they need to be highly maintainable. So I have a strict separation of content (it comes entirelly from a database), structure (handled by the php scripts that generate the xhtml), and presentation (entirelly achieved via CSS, with no inline styles and very few classes). This means that spiders would enjoy crawling the site. This, added to the key links from well-established sites, gives the sites a boost in SERPs, which is appreciated even if it isn’t a priority.
In summary: I’m not working hard on SEOing my sites because the current design aims work so well with SEs that this already grants better ranking than I would need.
For any website that can afford using server-side scripting and databases, I strongly encourage using the 3-tier design (separate content, structure, and presentation) as the first step towards all of SEO, maintainability, and accessibility.