Web analytics has a lot of jargon

Trying to follow the ins and outs of Web analytics is difficult enough without having to contend with a whole new language. This language has evolved over the past 10+ years. After all, when I started, all we cared about were how many hits our pages got. The distinction of a pageview or a visitor were completely lost on us. But now, you can get Web analytics packages that show you entry and exit pages, visitor duration, and even the bounce rate. Pageviews are so passé!

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