Web Design Clinic - PM Photo & Computer Servces

Paul Van Dort submitted the site "PM Photo & Computer Servces". Wow, this page does a lot! There is so much going on on this page that it's a bit overwhelming. The World's Fair, Antiques, Web design, even an ad for Web hosting. The design itself has a lot going on that contributes to the busy feeling of the page as well. The header graphic is big and ornate, there are at least 5 different colors going on, the paragraphs have a red drop-cap, there are varying numbers of columns depending upon where you are on the page.
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How Would You Critique This Site?
What advice would you give to Paul Van Dort about this site? Are there things he could do to make it better? Have you created a site like this? What did you do to make the site work for your audience? Post your comments on the design

Do You Want Your Site Considered for the Web Design Clinic?
There are two ways you can have your site reviewed on Web Design @ About.com. You can use either method, you don't have to use both:

1. Post a request in the Site Review Requests folder in the Web Design forum. This is the best way to get feedback, as you'll get responses from other Web designers in the forum, and selected posts will be chosen for the Web Design Clinic.
2. Submit your site to the Web Design Design Gallery and check the "solicit critiques" checkbox on the form. Pages submitted there will be reviewed by the About.com Guide to Web Design, Jennifer Kyrnin, and may be chosen for the Web Design Clinic.