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By Jennifer Kyrnin, About.com Guide to Web Design / HTML since 1997

SEO Reports - Are you trying to optimize for too many phrases?

Monday November 3, 2008

Today I went through a few more pages to do some SEO reports. One trend I noticed in this batch was the tendency of people to want to optimize their pages for a list of keyword phrases (separated by commas). Attempting to do this is not only difficult, it's not recommended by any reputable SEO expert. That's why I don't recommend you submit your home page for optimization suggestions. Unless your site has a very specific topic, it is going to be very hard to optimize for all the different keyword phrases you might want to target. Instead, you should focus SEO efforts on inner pages where there is one topic to the page - then you optimize for one keyword phrase.

And here are today's reports:

If you would like your page reviewed for SEO effectiveness, just fill out the form here: Get Your Web Page Reviewed for SEO. Remember that it could take several months or more before your page is reviewed, so please don't submit it multiple times. Thanks!

P.S. I won't be doing reports for people who submit multiple phrases in the form - it asks for a single keyword phrase, and I get too many requests to try to determine which phrase might be best for your page. You need to do that work ahead of time, and then I'll give you my evaluation.

Comments

November 3, 2008 at 6:38 pm
(1) Gerry Williams says:

Excellent recommendation Jen. However, I do have a question relating to synonyms. We have developed a number of legal sites and have found that the important synonyms (attorney, lawyer) must be addressed on the same pages - withing the same context. We have been successful with respect to SEO in doing this but we are not pleased with the techniques we use. How do you suggest/recommend addressing this problem?

November 4, 2008 at 2:51 pm
(2) Jennifer Kyrnin says:

The only way to address synonyms is to use them. For example, I have a page that I’m trying to optimize for “Web editors” and “HTML editors” - synonyms of a sort. I chose one as my preferred one (HTML editors in this case) but then I tried to get Web editors into the page as much as possible. Both are in my meta title, but the page h1 headline is HTML editors.

November 5, 2008 at 1:07 am
(3) Web Buckets says:

yeah, I agree with you Jennifer.. it’s really not that easy to SEO.. it really needs time… and one of the important thing that most people neglect is using this HTML tag H1.. wahehhe this must be use…

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