Mockups are an important part of the design process. You don't want to do too much work before you know if the client will like it, but you want to make sure the client understands what you're going to give them. Personally, I prefer online mockups to print - for one thing, when I work for clients far from me, it's a lot easier to send them to a URL than to make sure they get a good color print out. But I had teammates who would never go to any meeting without a print mockup. And there are definite benefits - like you can draw right on the mockup what changes they want.
Do you use print mockups?
Comments
Very, very difficult.
Primarily, I show them designs online for initial approval - particularly to demonstrate effects etc. But when it comes to the detail, it’s often easier to print of pages for discussion (and to scribble alterations on!).
Passing prints around a meeting of six people is a lot easier than all crowding round a monitor.
I suppose I’ve been lucky enough to have clients that don’t require input from a committee of their staff. It always seems that one or two people are making all the calls, and so online mockups tend to be easiest for me to handle.
I always offer them the option of getting a printed mockup, and I listen to cues during meetings (”I guess I’m just a visual person.”) to gauge what sort of aides they need to see what I’m seeing.