Holiday SEO - start working on next year now
Wednesday December 3, 2008
If you've got holiday content that you want to promote for the November/December holiday season, I have some bad news. If you're starting now, you're way too late. According to Google Trends people start searching for the terms "Christmas gift" as early as July. But even if you haven't thought about the holidays until the Christmas music started up in stores, you can still benefit from the tips in SEO Book's article Holiday SEO. I especially like the suggestions to watch historical trends and to rely on solving problems rather than offering brands. Plus there is a great suggestion in the comment to offer daily specials to get people coming back. When did you start optimizing your holiday pages for the season?
Comments
When it comes to SEO it is always a good idea to prepare ahead of time. If you have a very targeted local keyword you might be ahead of the game, but if your goal is to target a general keyword such as Christmas gifts, you definitely have to start working on it months in advance.
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