Poll: Do you set goals for your websites?

I don't mean goals for you when you're building a site, but rather goals for how you want your sites to perform. I believe that goals are an important way to achieve success, as they force you to measure your site and determine ways to evaluate how you're doing. I set goals for nearly every site I build. Some are modest - like "keep the customers I have" and some are extreme like "increase monetization by 300% by 2010." But by setting goals for my websites I keep trying to improve them. Do you set goals for your websites?