I just learned about this story of an Aussie electronics dealer who charges an extra tax on people who come to his site using Internet Explorer 7. He says:
“To help make the Internet a better place, you will be charged a 6.8% tax on your purchase from Kogan.com”
I wonder what he charges Internet Explorer 6 customers!
What do you think? Would this work?
Personally, I don't think this type of “tax” would make me stop using my browser, but it would make me purchase from another site altogether.
It is a pretty brilliant bit of marketing of the site in general however.