Are you trying to create a site that people want to read and return to? Or are you doing things that make them never return, and tell all their friends to avoid it, as well? It's amazing to me how many Web designers seem to feel that you should be feel lucky to visit their site. Never mind that there are millions of sites on the same topic all over the Web. If you're playing these games with your readers, you're running a risk that they will leave and never come back.

• How to Drive Away Your Readers