The Bottom Line
If you're trying to sell things on your site, you should review this book.
Pros
- Covers every aspect of ecommerce
- Explanations of how to keep customers
- Examples using successful sites
Cons
- Very dry
Description
- Comparisons of online selling and offline.
- Descriptions of the various customer segments online.
- A complete chapter on marketing and branding as it applies to the Web.
- Suggestions for keeping your customers on your site and returning to buy.
- Clarification of various commerce packages available.
- Explanation of specific infrastructure needs as they relate to ecommerce.
- Security is important, and this book has an entire chapter on how to secure your commerce site.
- Stories from Dell, eBay, Amazon and more.
Guide Review - The E-Commerce Book by Steffano Korper and Juanita Ellis
Ecommerce may have hit a set-back when the Internet boom busted, but there is still money to be made. But with all the sites out there competing for customers and dollars, it's important that you use whatever edge you can. This book covers all the aspects of ecommerce that you need. From the IT side to Web design to customers and more. I especially like the checklist at the end of the book that helps you make sure you've thought of everything.
