The Bottom Line
From the basics of writing to clear instructions on writing for an electronic audience, this book covers all you need to create hot, vital Web content.
Pros
- Addresses writing for the Internet - not just Web
- Guides in how to start a conversation in writing
- Practical advice for creating Web prose
Cons
- None
Description
- Tips for understanding your audience and how this concept has chnaged with the Internet.
- Clear examination of the problems with Web content and suggestions for resolving them.
- Ideas for how to convert paper documents to Web articles and information.
- Learn how to recognize and delete "marketing fluff" from your Web documents.
- Great suggestions for making your text easier to read so that your customers will read it.
Guide Review - Hot Text by Jonathan and Lisa Price
Many writers approach the Web as just one more writing job. But writing for the Web can be very different from writing for print publications. This book is not about writing HTML. If you want that, you can get it from many great sources, including this Web site. No, instead of learning how to write HTML, this book teaches you the basics of writing for the Web. It includes tips and tricks for getting the most out of your prose, while not sacrificing meaning, and details how the Web is different than a book or magazine. It includes how to write email messages that won't get you flamed and menus and displays that will keep your customers happy and moving on your Web site. If you are or want to be a Web writer, you should read this book.
