The Bottom Line
This hefty book is a bargain if you have an ecommerce Web site, or you're learning how to sell online.
Pros
- Covers all aspects of ecommerce
- Shows how to set up merchant accounts
- 100s of tips from expert merchants
Cons
- None
Description
- Tips from existing Web sites show you how to get the most from your site.
- Clear explanations for how to get started with your ecommerce Web site.
- Includes marketing suggestions - which are vital to get your site noticed.
- Security and online fraud is covered in detail.
- Suggestions for how to build customer loyalty.
- Important tips to keep your page views high and your sales consistent.
- The images and use of color makes the book very easy to read.
Guide Review - Selling Online by Jim Carroll and Rick Broadhead
Selling products online can be very frustrating. There are hundreds of competitors for nearly every product, and how do you get the attention of your customers? Finally, once you get their attention, you can lose them if you don't offer things like quality security and credit card processing. This book covers all these topics and more. I love the tips and tricks from people in the business. Learn from their mistakes and successes.
