The Bottom Line
Many beginning Web designers forget to think about the Web as a business. This book covers the issues behind running a Web site as a business endeavor and actually seeing a return on that investment.
Pros
- Clear steps to get a return on your Web site
- Great suggestions for who you would need on a Web team
- Helps you take a site through all the steps
Cons
- Message of the book is muddied
Description
- The first part of the book takes you through information design and usability.
- Then you move into working with your site - what are the business goals?
- What users use your site and how can you focus on them?
- Are you giving your users what they want?
- Site maps and user workflows take your readers through your site.
- Navigation help them follow along.
- Testing your prototype on your customers is vital - to make sure you get what they want.
- And finally, you need to continually improve your site.
Guide Review - Return on Design by Ani Phyo
Feb 10, 2004 - When I picked up this book, I was very excited. After all, so few books really think about the business aspects of a Web site and this one is offering the chance to get a return on investment of a Web site. It didn't let me down. This book covers all you need to know to take an ailing Web site and work with the owners to transform it into a triumphant site. It covers who you need on your team and how you should get those team members to interact with your clients. It's a very good book.
