From Jennifer Kyrnin,
Your Guide to Web Design / HTML.
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When you write Web pages, you need to remember that someone on the other end of the 'net is going to download and read them. Because of this, you want to make sure that they load as quickly as possible.

Some good rules of thumb for keeping the download time short:

• 30K — maximum size for your Web page, including all images
  Thus, if you have two 10K images on your page, you should not have more than 10K of HTML and text.
• 12K — maximum size for each image, sound file, or applet
  This includes animated images and anything downloaded with the page
• Use multiple pages
  Instead of one long page
• Use special effects sparingly
  Make sure that the site needs the effect you want. Whenever you add Java or JavaScript or other effects, that impacts the download time of your site.

Speed and Graphic Links

Speed and Optimization
Net links that teach you why to speed up your site, and how to do it.

Web Graphics
Tools and tricks for creating great Web graphics.

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