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By Jennifer Kyrnin
Meta tags offer many different tools to help maintain and modify your Web site. In
other articles, I've discussed basic meta tags,
redirect your readers, and get
more notice from search engines. But that's not all that they can do.
Stop Search Engines
While you might want your pages to get more notice from search engines, there also
might be pages that you don't want in a search engine index. Luckily, there is a
simple meta tag you can use to tell search engines to move on to the next page
without adding the current page:
robots
There are two parts of the body of the robots meta tag:
index/noindex
follow/nofollow
Use noindex when you don't want the search engines to add the page to their index. Use nofollow when you don't want the search engines to follow any links off of that page. Typically, you would use both in your meta tag:
<meta name="robots" content="noindex,nofollow">
Child-Proof Your Site
Meta tags can also be used to make your site more safe for children. You do this by
adding a PICS label to your site. There are several organizations that do PICS
ratings - the two that About uses are:
The PICS labels are most effectively generated by ratings software,
you can find
several on my site, and I've written an article on how to
rate your site with SafeSurf.
The PICS meta tags generally look something like this:
<meta http-equiv="PICS-Label" content='(PICS-1.1 "http://www.rsac.org/ratingsv01.html" l gen true comment "RSACi North America Server" for "http://webdesign.about.com" on "2001.01.02T14:28-1900" r (N 0 S 0 V 0 L 0))'>
This is the RSAC rating from the Web Design home page.
Info About the Page
Meta tags can also be used to provide information about the page itself. For example:
- Use the "author" meta tag to indicate the email address of the person who wrote
the page
<meta name="author" content="html.guide@about.com">
- Use the "date" meta tag to indicate when the page was created
<meta name="date" content="February 28, 2002">
- You can even create your own meta tags to include other information
<meta name="last-edited" content="March 3, 2002">
<meta name="posted" content="March 4, 2002">
But even that isn't all.... There are hundreds of meta tags for all different uses.
My favorite site for finding meta tags is the Vancouver Webpages Meta Library. It
has a huge listing of meta tags, rel and rev tags as well. It usually has what I
need.
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