By Jennifer Kyrnin

Content is the key to a sticky site. If there is nothing there, then there is no reason for your audience to stay. My first personal Web site consisted of three pages. People didn't stay long, but then again, there wasn't much to see. Once you saw the pictures of my friends and my cats, you were done.

The HTML site has over 500 articles, information, link lists, and pages for my readers to read. Assuming that my readers never left the HTML site, they could continue to read articles and information on HTML for a long time.

Where do you get content?
If you've been listening to your readers, you should have lots of ideas of what to write about. You could also check out the links on idea generation that I've compiled. They will help you get ideas and figure out how to use them effectively.

You can also use other companies that provide free content for Web sites. There are all types of free content available, from jokes to news to actual articles you can post on your site.

Finally, you can solicit articles from Web writers. There are many people who would be willing to write articles for Web sites for free or a nominal fee. They get recognition and publication, and you get content that works for your site.

Putting it all together
Putting together a strategy of listening, community, and content takes some work, but if you can keep your readers on your site, you'll build a strong viable business on the Web.

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