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Advertising Software
Managing the banner ads you have running on your site is crucial if you want to be sure you're making money.
WebAdverts
You can use either standard image calls, or SSI to display banner advertisements or run a banner exchange.
DART for Publishers - DoubleClick Inc.
DoubleClick is one of the premiere advertising partners on the Web - and DART for publishers is their solution for Web page publishers who need banner ads placed on their Web site.
Free-Banners.com
This is a fairly standard banner exchange program. For every 2 times a banner is loaded on your site, your banner is displayed on another site in the network.