Click Heat Maps and Click Visualizers
AttentionWizard is more of an estimate of clicks or attention on your web page. Rather than tracking clicks, it takes a design (or mockup) and evaluates how humans might process it. It is helpful in that you can use design mockups to test how to improve your site. But it doesn't use actual data from your site. You can generate one free heat map per day in the Lite version or there are pro accounts as well.
ClickTale offers a lot of features to allow you to track how your readers are using your website. You can see a heat map of clicks, define funnels to see how many people make it through a specific process (such as purchasing a product) on your website, see visual indicators of where your readers convert to customers and where they bail out. There is a free trial with 400 recorded pageviews per month and limited playback. Plans start at $99 per month, with discounts for purchasing an annual plan.
Feng-GUI is another tool to let you evaluate what things will catch your readers attention on your web pages. Rather than generating a click heat map from the actual clicks on your page, it evaluates your design and tells you where people are going to focus most of their attention. There is a free version that allows you to upload a 1MB 640x480 file for analysis.
Mouse Eye Tracking
Mouse Eye Tracking is a heat map tool that includes information on arrivals and departures from your website, as well as mouse tracking. You can track one domain with 500 sessions for free. Data is stored for three days. There are also premium and enterprise accounts available.
Trailhead offers an interesting feature — it will show you where your web page’s “fold” is — the location on your page where customers don’t tend to scroll past. Your first test is free, and then after that the prices range from $1 per test (for 50 tests) down to $9 per test (for 1 test).
UserFly does more than just provide a click heat map. You can also see videos of your customers as they use your site (their mouse movements). This can be extremely helpful for building web applications that actually work. You can try it out for free with 10 captures per month on an unlimited number of domains. Plans start at $10 per month.
Do you use click heat maps or are you considering them
Click heat maps can provide valuable information on your website. Find out what click heat map tools other About.com readers are using and why or share your reasons for using them (or not).
Click Heat Maps
When you use a click heat map on your web pages, you can visualize where people are clicking and then use that information to improve the design of your site. Click heat maps or click visualizers allow you to see the most popular areas of your pages for clicking as well as show you areas that should be getting clicks but aren't. Learn how to...