Click Heat Maps and Click Visualizers
AttentionWizard
AttentionWizard is more of an estimate of clicks or attention on your web page. Rather than tracking clicks, it takes a design (or mockup) and evaluates how humans might process it. It is helpful in that you can use design mockups to test how to improve your site. But it doesn't use actual data from your site. You can generate one free heat map per day in the Lite version or there are pro accounts as well.
Cannoli Click Heat Map
Cannoli is an open source heat map tool written in Ruby on Rails based on the Ruwa analytics. A database is used to save the clicks and the heat maps are generated in C++.
Clickdensity
Clickdensity offers a free trial of one page on one website for up to 5,000 clicks. Accounts start as low as $5 per month. This is a great tool for small business owners who don't want to learn HTML or JavaScript to install a click heat map on their site.
ClickHeat
ClickHeat is an open source heat map tool that uses JavaScript to track the links and PHP and GD to visualize them. I like it because there are only a few function calls to log a link so it doesn't overload your server.
ClickTale
ClickTale offers a lot of features to allow you to track how your readers are using your website. You can see a heat map of clicks, define funnels to see how many people make it through a specific process (such as purchasing a product) on your website, see visual indicators of where your readers convert to customers and where they bail out. There is a free trial with 400 recorded pageviews per month and limited playback. Plans start at $99 per month, with discounts for purchasing an annual plan.
CrazyEgg
CrazyEgg makes it easy to set up a click heat map on any page. You just enter the URL you want to track and then paste one line of JavaScript into your web page. You can also track things like where people clicked coming from specific search terms, the top 15 referrers, by OS, browser and more. The lowest priced plan is $9 per month and you get 10,000 visits on 10 pages for that price. There are also more advanced plans available.
DIY Click Heat Map
Here is a tutorial that shows you how to use JavaScript and PHP to create a click heat map for your pages.
Feng-GUI
Feng-GUI is another tool to let you evaluate what things will catch your readers attention on your web pages. Rather than generating a click heat map from the actual clicks on your page, it evaluates your design and tells you where people are going to focus most of their attention. There is a free version that allows you to upload a 1MB 640x480 file for analysis.
Mouse Eye Tracking
Mouse Eye Tracking is a heat map tool that includes information on arrivals and departures from your website, as well as mouse tracking. You can track one domain with 500 sessions for free. Data is stored for three days. There are also premium and enterprise accounts available.
Trailhead
Trailhead offers an interesting feature — it will show you where your web page’s “fold” is — the location on your page where customers don’t tend to scroll past. Your first test is free, and then after that the prices range from $1 per test (for 50 tests) down to $9 per test (for 1 test).
UserFly
UserFly does more than just provide a click heat map. You can also see videos of your customers as they use your site (their mouse movements). This can be extremely helpful for building web applications that actually work. You can try it out for free with 10 captures per month on an unlimited number of domains. Plans start at $10 per month.
Do you use click heat maps or are you considering them
Click heat maps can provide valuable information on your website. Find out what click heat map tools other About.com readers are using and why or share your reasons for using them (or not).
Click Heat Maps
When you use a click heat map on your web pages, you can visualize where people are clicking and then use that information to improve the design of your site. Click heat maps or click visualizers allow you to see the most popular areas of your pages for clicking as well as show you areas that should be getting clicks but aren't. Learn how to...