Web content is the reason that people come to your Web pages. But many Web designers and Web developers forget this in their rush to create the prettiest page or the most interesting architecture or the best interaction. When it comes right down to it, customers are not interested in whether your design has a 3-pixel or a 5-pixel bevel. They don't care that you've built it in Drupal. And they just want the interactivity to work and not get in the way.
What your customers are coming to your Web page for is the content. And if your designs, architectures, and interactivity don't provide that content they will leave. At the end of the day content is still king, and designers who forget that won't remain in business long.
What is Web Content?
There are, essentially, two types of Web content:
Text as Web Content
Text is easy, it's the written content that's on the page, both inside images and in text blocks. The best textual Web content is that text that has been written for the Web, rather than simply copy-and-pasted from a print source. Textual Web content will also have good internal links to help readers get more information and aid in scanning the text. Finally, Web text will be written for a global audience as even local pages can be read by anyone around the world.
Multimedia Web Content
The other type of Web content is multimedia. To put it simply, multimedia is any content that isn't text, but this includes a lot of different things:
The best animations for websites are done in moderation. The exception to this rule would be if your website is to showcase a Web cartoon or animated movies.
Images on Web pages should be optimized, so that they download fast. They are a great way to add interest to your pages, and many designers use them to decorate every article they write.
Sound is embedded in a Web page so that readers hear it when they enter the site or when they click a link to turn it on. Keep in mind that sound on Web pages can be controversial, especially if you turn it on automatically and don't provide a way to turn it off easily.
Video is getting more and more popular on Web pages. But it can be challenging to add a video so that it works reliably across different browsers.