Definition:
Conversions are important to web design and ecommerce. And the conversion rate is the number of conversions your site gets measured against the number of pageviews or impressions. It is defined as:
Conversion Rate = # of goals achieved / visits
The conversion rate is a way of measuring the success of your website. The higher your conversion rate the better your site is functioning. But remember that this is only true if you are measuring conversions of something valuable to your site. Good measurements include:
- sales
- increased newsletter sign ups
- filled in forms
- pageviews from return visits
