Definition:
Ecommerce is the sale of goods and services on the web or through other online mechanisms.
Web designers who focus on ecommerce sites need to focus on issues like conversion rate and the conversion funnel. They also have to be able to accept monetary transactions from credit cards and online services like PayPal. Shopping carts are a common tool found on ecommerce websites and many designers use click heat maps to improve site performance.
An easy way to get started with ecommerce is to install and configure a tool like osCommerce to help you build catalogs and shopping carts without reinventing the wheel.
Also Known As: ebusiness, electronic commerce, online business, electronic marketing
Alternate Spellings: eCommerce, e-commerce
