Getting a site listed in search engines is tricky, but sometimes, once you've gotten a site listed you can't get it updated. If the search engine spider won't come back and take a second look at your site, the relevant search terms won't be in the engine, and you won't get the placement you want and worked so hard for. Gerry Williams learned this the hard way:
Against my recommendation, my client wanted a 'cameo' site published while we were working on his 'finished' product. His reason from a clients' perspective was sound - his Yellow Page advertising would expire before his web site was up and he wanted some advertising presence. However, with all of our subsequent efforts, we cannot get his 'cameo' site re-spidered by MSN and although his site was quickly in the top twenty in Google and Yahoo he is in MSN-hell since last July - 5 months ago!
