Using another page as a template is something that most Web designers do at one time or another. Most of the time it really doesn't matter at all. But sometimes, as Valentin discovered going too fast can cause problems.
I was working for a huge local news portal. One day a report about a high profile (female) politician was requested to be posted 10 minutes ago. Sadly we just used a page that had reported about the death of a walrus as the template and left the alt tag for the image unchanged...You figure the rest.
