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Personalization for Web Sites

Personalization allows you to create a Web site that is specific to your readers. Learn how to add personalization to your Web site.
Do You Know Me?
How can personalization help and hurt your business? CIO Web Business gives examples and history of how to personalize so that you don't alienate your customers.
Personalization is Over-Rated
Jakob Nielsen feels that personalization is just a "poor excuse for not designing a navigable [Web site]."

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