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Personalization for Web Sites
Personalization allows you to create a Web site that is specific to your readers. Learn how to add personalization to your Web site.
Personalization is not Technology - Boxes and Arrows
Personalization, done well, can enhance your website. But if you focus on just the technology you can cause more problems than you solve.
Report slams Web personalization - c|net
Rather than focus on personalization, you should focus on making your site easier to use.
Personalization is Over-Rated
Jakob Nielsen feels that personalization is just a "poor excuse for not designing a navigable [Web site]."