Tackling RSS usually leaves people with questions about Really Simple Syndication. Despite the name, it is understandable if it seems anything but simple. RSS is a vital marketing tool for bloggers, businesses and anyone looking to increase Internet traffic. Really Simple Syndication (RSS) lets you keep the subscribers up-to-date on what is going on in your virtual universe. From the outside looking in, RSS seems multifaceted. There are many pieces, that is true, but once you break the components down, it should start to make sense.
What is RSS?
Really Simple Syndication, or sometimes Rich Site Summary, is a way to keep people informed when you update your website or blog. It is a message that goes to notify your subscribers that something momentous is going on and how to view it. RSS is a powerful marketing tool for personal or business sites.
What is an RSS Aggregator?
Think of the aggregator as your own personal search engine that keeps you abreast of your favorite websites. An aggregator is the software that pulls information from all the websites you subscribe to and presents it in a consolidated format for your review. This gives you the option to keep up on all the news. Aggregators work through a web browser.
What is an RSS Reader?
Basically a reader is the same thing as an aggregator. It collects information and displays it for review. Many people get confused about the terms reader and aggregator. Both are tools that list the headlines. The difference is a RSS reader is free-standing, and an RSS aggregator works through a browser. You download a reader to your computer or phone to work like an aggregator.
What is an RSS Feed?
The feed is what the aggregator and reader collects. Feeds come from websites that want to keep people aware of what is going on from day-to-day. For example, if you are a blogger, creating RSS feeds lets visitors who read your blog know when you have a new posting. Software, such as an aggregator or reader, monitors the website feed and posts an alert.
If you maintain a website that updates regularly, an RSS feed is an essential tool. To create a feed, you use XML to layout the necessary information for your site and provide a link for updates. When you make changes, the feed reflects this and the aggregator or reader notifies your site fans.
How do I Set Up a Feed?
A feed consists of a small XML file that you upload to your server. This file lists the site title, a brief description, a link for the page and information about updates within the site structure. Setting up the file is not difficult, but there are some strict syntax rules. About.com offers several tutorials that describe the process.