Screen shot by J Kyrnin
The old title HTML
The title that displays in the document is important too. In my old design, the title was written as text surrounded by <font> and <strong> tags. This doesn't tell the search engine anything about the headline.
To make sure the search engine sees the headline, I've put up the new page with an <h1> header, so search engines know that this is my headline and rate it accordingly. The new headline is "Design Your Site for Parental Controls".
Make sure that your sub-title uses header tags as well. The most logical one would be <h2> which is what I use for my new sub-title: "Use Web Safety Rating Software to Help Parental Control Software".