1. Home
  2. Computing & Technology
  3. Web Design / HTML

SEO Report - Back in Motion

By , About.com Guide

This is a complimentary SEO report for Back in Motion. The recommendations in this report are based on my present knowledge of the search engine industry. There is no guarantee that by implementing any or all of the suggestions found here that the page will improve in search engine rankings for the specified keyword phrases.

Submit your site for review.

Page Information:
  • Submitted by: Jason Slade
  • Page Title: Chiropractic clinic Cary Apex NC Back In Motion Spine & Joint Center Cary North Carolina
  • URL: http://www.areyouinmotion.com/chiropractic.html
  • Main Headline:
  • Keyword phrase(s) to optimize for: chiropractor Cary North Carolina
Basic SEO Checks:

Basic elements of SEO to fix.

  • Is the keyword phrase good?
    No
    This keyword phrase is very specific. Most people don\'t get that specific in their search unless a more general search yields too many results. While you can stick with this specific keyword phrase, I would suggest getting rid of the city name to get a bigger results pool.


  • Where is the keyword phrase found?
    ; With a keyword density of: 0%
This phrase isn\'t used on the page. It has some of the words in the title, but they aren\'t put together in the order of the phrase. Also, in the page content, most of the time you use the word "chiropractic" rather than "chiropractor".
Advanced SEO Checks:
  • How many links are there to the page?
    0
    It\'s important to get related sites to link to your site with the keyword phrase you\'re trying to optimize for.


  • When was the page last modified?
    August 15, 2008
    Pages that are modified with significant content changes do well in search engines, but constant little changes can hurt your ranking. I would modify it a little more often.
  • Does the page validate?
    HTML - yes
    Accessible - yes
    Good job with valid HTML. Your CSS has some minor issues, but that won\'t generally affect SEO.
Negative SEO:

Elements of SEO that can hurt your rank.

  • Hidden content in
    None Good!


  • URLs that are difficult to read
    None Good!


  • Spammer tricks (that could get you banned)
    None Good!
Other SEO Thoughts:

I would look at making the HTML more semantically valid. For example, you don\'t have any h1, h2, or h3 headlines and none of your paragraphs are enclosed in P tags. These tags help tell the search engines what the content is - and your page, while valid XHTML has no clues in it as to what the content is. Then work on backlinks and getting the keyword phrase into the text as you want your site searched for.

More SEO Resources - Continue to Optimize the Page:

Most of the suggestions in this report come from the SEO High Priority Checklist and the SEO To Avoid Checklist. You can do even more with SEO through the other checklists and with these articles:

Make Changes then Check Your Ranking

SEO is more of an art than a science. The suggestions provided in this free SEO report are not guaranteed to get you number one placement in any search engine. However, by focusing on good keyword phrases and following the suggestions in this report, you should see an improvement in ranking within a few weeks to months. If you don't, you should continue to work on the page or adjust your keyword phrase.

Explore Web Design / HTML
About.com Special Features

Holiday Central

What to eat, where to go, fun things to do and how to save money on the perfect gifts. More >

Family Tech Center

Stay connected and entertained with reviews on tips on the latest HDTVs, cellphones and more. More >

  1. Home
  2. Computing & Technology
  3. Web Design / HTML
  4. Web Marketing
  5. SEO
  6. SEO Reports
  7. SEO Report - Back in Motion>

©2009 About.com, a part of The New York Times Company.

All rights reserved.