This is a complimentary SEO report for Central States Bus Sales. The recommendations in this report are based on my present knowledge of the search engine industry. There is no guarantee that by implementing any or all of the suggestions found here that the page will improve in search engine rankings for the specified keyword phrases.
Page Information:
- Submitted by: Cheryl Glackin
- Page Title: Blue Bird School Buses For Sale
- URL: http://centralstatesbus.com/school_bus_sales.html
- Main Headline:
- Keyword phrase(s) to optimize for: Blue Bird school buses for sale
Basic SEO Checks:
Basic elements of SEO to fix.
- Is the keyword phrase good?
No
Having the words \"blue bird\" in the keyword phrase makes it so specific that you risk having no one search for it. I would recommend trying to optimize for just the phrase school buses for sale, leaving off the blue bird. - Where is the keyword phrase found?
Title, First paragraph; With a keyword density of: 0%
Advanced SEO Checks:
- How many links are there to the page?
1
The only links to this site are from the same site. It's important to get related sites to link to your site with the keyword phrase you're trying to optimize for. - When was the page last modified?
October 17, 2008
This is a good last modified date. Pages that are modified with significant content changes do well in search engines, but constant little changes can hurt your ranking.
- Does the page validate?
Page does not have valid HTML, CSS, or accessibility.
Negative SEO:
Elements of SEO that can hurt your rank.
- Hidden content in
None Good! - URLs that are difficult to read
None Good! - Spammer tricks (that could get you banned)
None Good!
Other SEO Thoughts:
When I test in Google, your site comes up first for this keyword phrase. Which tells me that either you shouldn't change the page, as you're already ranked #1. Or, more likely, that you're not getting any pageviews because no one is searching for that phrase. Also this page is written in tables which are harder to optimize because you can't put the most relevant content first. I would suggest redesigning it in CSS.
More SEO Resources - Continue to Optimize the Page:
Most of the suggestions in this report come from the SEO High Priority Checklist and the SEO To Avoid Checklist. You can do even more with SEO through the other checklists and with these articles:
- 95 SEO Tips and Tricks for Powerful Search Engine Optimization
- Getting People to Link to You - Link Love, How to (and How Not to) Get It
- Your Layout Can Impact your SEO
- Frames and Search Engines
- How can you tell if a site is a link farm?
- Cloaking: What is Cloaking? Why Should You Not Cloak a Web Site?
Make Changes then Check Your Ranking
SEO is more of an art than a science. The suggestions provided in this free SEO report are not guaranteed to get you number one placement in any search engine. However, by focusing on good keyword phrases and following the suggestions in this report, you should see an improvement in ranking within a few weeks to months. If you don't, you should continue to work on the page or adjust your keyword phrase.

