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SEO Report - Dance On Cloud Nine

By Jennifer Kyrnin, About.com

This is a complimentary SEO report for Dance On Cloud Nine. The recommendations in this report are based on my present knowledge of the search engine industry. There is no guarantee that by implementing any or all of the suggestions found here that the page will improve in search engine rankings for the specified keyword phrases.

Submit your site for review.

Page Information:

  • Submitted by: Steve Natran
  • Page Title: Ballroom dance lessons by Steve Natran, Dance On Cloud Nine.
  • URL: http://www.docn.ca/
  • Main Headline: docn_1.jpg (34224 bytes)
  • Keyword phrase(s) to optimize for: Romance, Ballroom Dance, Rumba, Cha Cha, Waltz, Jive, Swing, Foxtrot

Basic SEO Checks:

Basic elements of SEO to fix.

  • Is the keyword phrase good?
    No
    The keyword phrase "ballroom dance" is a good one, but Steve listed 8 different phrases to optimize for. I would recommend focusing on the most generic one ("romance" or "ballroom dance" for the home page, and then creating separate pages optimized for the different dances. It's important to optimize on one phrase per page. For this report, I'll be testing the phrase "ballroom dance".


  • Where is the keyword phrase found?
    Title, H1 headline, First paragraph, Emphasized in the text; With a keyword density of: 0.87%
I would add more h2 headlines (and fewer h1) and get the keyword phrase in there. Also, I'd add more plain text. The way it's written now, the page appears to be shouting at search engines (most of the text is in an h1 or other headline tag). When it's all emphasized, none of it ends up emphasized, and search engines will ignore pages like this because they appear to be spamming.

Advanced SEO Checks:

  • How many links are there to the page?
    3
    The links I found were from the site itself and one other site. It would help to get links from other dance sites. It's important to get related sites to link to your site with the keyword phrase you're trying to optimize for.


  • When was the page last modified?
    08/24/2008 14:02:17
    Pages that are modified with significant content changes do well in search engines, but constant little changes can hurt your ranking.


  • Does the page validate?
    Page does not have valid HTML, CSS, or accessibility.

Negative SEO:

Elements of SEO that can hurt your rank.

  • Hidden content in
    None Good!


  • URLs that are difficult to read
    None Good!


  • Spammer tricks (that could get you banned)
    None Good!

Other SEO Thoughts:

The very first thing I would do is fix the alt text on the first H1 image. Right now, the search engine is going to see the most important headline of the page as "docn_1.jpg (34224 bytes)". I would consider getting rid of the tables, as all they are doing is creating borders around the text. Use CSS instead. Tables are hard for search engine spiders to read.

This page, when I view it, looks more like 7 or 8 separate pages shoved together on one page. I would separate out those lower pages into sub-pages and put only the relevant content on your home page. Make the home page only about one screenfull of content so your readers don't have to scroll. Then you can better optimize the sub-pages for the different dances and other features you offer.

More SEO Resources - Continue to Optimize the Page:

Most of the suggestions in this report come from the SEO High Priority Checklist and the SEO To Avoid Checklist. You can do even more with SEO through the other checklists and with these articles:

Make Changes then Check Your Ranking

SEO is more of an art than a science. The suggestions provided in this free SEO report are not guaranteed to get you number one placement in any search engine. However, by focusing on good keyword phrases and following the suggestions in this report, you should see an improvement in ranking within a few weeks to months. If you don't, you should continue to work on the page or adjust your keyword phrase.

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