This is a complimentary SEO report for FitzSoft Consulting. The recommendations in this report are based on my present knowledge of the search engine industry. There is no guarantee that by implementing any or all of the suggestions found here that the page will improve in search engine rankings for the specified keyword phrases.
Page Information:
- Submitted by: Michael Fitzpatrick
- Page Title: FitzSoft Consulting Homepage
- URL: http://www.fitzsoft.com/index.htm
- Main Headline: FitzSoft Consulting
- Keyword phrase(s) to optimize for: Adabas
Basic SEO Checks:
Basic elements of SEO to fix.
- Is the keyword phrase good?
Yes
This phrase is popular, but not too high, and people are searching for it. It's only one word, and a 2-3 word phrase often works better. - Where is the keyword phrase found?
Image alt text, Link anchor text; With a keyword density of: 0.42%
Advanced SEO Checks:
- How many links are there to the page?
1
There is one link to this page, but it doesn't use the keyword phrase in the anchor text. You should request more links, specifically using the keyword phrase you're targeting. - When was the page last modified?
7/20/2008
This is good, keep the page up-to-date by making periodic updates. Do more than just change links or images, or you will look like you're spamming. - Does the page validate?
CSS - yes
Accessible - yes
The HTML for this page does not validate. This is important to help search engines read the page.
Negative SEO:
Elements of SEO that can hurt your rank.
- Hidden content in
JavaScript - yes
Content that is built in JavaScript is not easily read by search engines. - URLs that are difficult to read
None Good! - Spammer tricks (that could get you banned)
None Good!
Other SEO Thoughts:
The keyword is barely on this page at all, so it's almost certainly not found by search engines for this keyword. I would focus on getting the keyword into the meta title, <h1> headline and the first paragraph of text on the page (in the HTML order). As well, the keyword should be sprinkled throughout the rest of the page in headlines, bold text, and just in general. Validation is also important because it affects the apparent quality of the site.
This is the site homepage, and the keyword to be optimized for is better suited to an internal page on the site. A home page is hard to optimize as you generally want to get more information onto it than just the one keyword. I would suggest optimizing the homepage for the name of the site and create a second page inside that is optimized for the specific keyword. Make sure to have the keyword in the URL path for the new page as well as all the other advice above.
More SEO Resources - Continue to Optimize the Page:
Most of the suggestions in this report come from the SEO High Priority Checklist and the SEO To Avoid Checklist. You can do even more with SEO through the other checklists and with these articles:
- 95 SEO Tips and Tricks for Powerful Search Engine Optimization
- Getting People to Link to You - Link Love, How to (and How Not to) Get It
- Your Layout Can Impact your SEO
- Frames and Search Engines
- How can you tell if a site is a link farm?
- Cloaking: What is Cloaking? Why Should You Not Cloak a Web Site?
Make Changes then Check Your Ranking
SEO is more of an art than a science. The suggestions provided in this free SEO report are not guaranteed to get you number one placement in any search engine. However, by focusing on good keyword phrases and following the suggestions in this report, you should see an improvement in ranking within a few weeks to months. If you don't, you should continue to work on the page or adjust your keyword phrase.
