SEO Report - Get Texas Covered

This is a complimentary SEO report for Get Texas Covered. The recommendations in this report are based on my present knowledge of the search engine industry. There is no guarantee that by implementing any or all of the suggestions found here that the page will improve in search engine rankings for the specified keyword phrases.

Submit your site for review.

• Submitted by: Kathy
• Page Title: Uninsured Crisis in Texas
• URL: http://www.texashospitalsonline.org/GetTexasCovered/index.asp
• Main Headline:
• Keyword phrase(s) to optimize for: uninsured

Basic elements of SEO to fix.

• Is the keyword phrase good?
  No
  Keyword phrases work better when they are 2-3 words rather than just one word. It leaves you wide open to interpretation, and even if you get the number 1 slot, since it's so generic it might not be what people are looking for and so they don't click on your site.



• Where is the keyword phrase found?
  Title, First paragraph, Image alt text, Emphasized in the text; With a keyword density of: 5.67%

• How many links are there to the page?
  0
  It's important to get related sites to link to your site with the keyword phrase you're trying to optimize for.



• When was the page last modified?
  Unknown
  Pages that are modified with significant content changes do well in search engines, but constant little changes can hurt your ranking.

• Does the page validate?
  CSS - yes
  Accessible - yes
  Good job on the CSS and accessibility. Now if you can just get the HTML to validate, you'll have a page that's much easier for spiders to read.

Elements of SEO that can hurt your rank.

• Hidden content in
  None Good!



• URLs that are difficult to read
  None Good!



• Spammer tricks (that could get you banned)
  None Good!

I would consider changing the keyword phrase to be more specific. If that is not an option, then I would convert the page from tables to CSS for layout so that you can get the most important and keyword-rich content at the top.

Most of the suggestions in this report come from the SEO High Priority Checklist and the SEO To Avoid Checklist. You can do even more with SEO through the other checklists and with these articles:

• 95 SEO Tips and Tricks for Powerful Search Engine Optimization
• Getting People to Link to You - Link Love, How to (and How Not to) Get It
• Your Layout Can Impact your SEO
• Frames and Search Engines
• How can you tell if a site is a link farm?
• Cloaking: What is Cloaking? Why Should You Not Cloak a Web Site?

Make Changes then Check Your Ranking

SEO is more of an art than a science. The suggestions provided in this free SEO report are not guaranteed to get you number one placement in any search engine. However, by focusing on good keyword phrases and following the suggestions in this report, you should see an improvement in ranking within a few weeks to months. If you don't, you should continue to work on the page or adjust your keyword phrase.