SEO Report - Outdoor Recreation (Specialising in Outdoor Activities)

This is a complimentary SEO report for Outdoor Recreation (Specialising in Outdoor Activities). The recommendations in this report are based on my present knowledge of the search engine industry. There is no guarantee that by implementing any or all of the suggestions found here that the page will improve in search engine rankings for the specified keyword phrases.

Submit your site for review.

• Submitted by: Mark Picker
• Page Title: Outdoor Recreation (Specialising in Outdoor Activities) - Certificate IV (NRT) : TAFE NSW Western Institute
• URL: http://www.wit.tafensw.edu.au/course-information/course-details/?id=1619
• Main Headline: Outdoor Recreation (Specialising in Outdoor Activities)
• Keyword phrase(s) to optimize for: outdoor recreation

Basic elements of SEO to fix.

• Is the keyword phrase good?
  Yes
  This is a great keyword phrase. Lots of people search for it and it has the potential to bring lots of pageviews.



• Where is the keyword phrase found?
  Title, H1 headline, Emphasized in the text; With a keyword density of: 2.37%

• How many links are there to the page?
  0
  It's important to get related sites to link to your site with the keyword phrase you're trying to optimize for.



• When was the page last modified?
  Unknown
  Pages that are modified with significant content changes do well in search engines, but constant little changes can hurt your ranking.



• Does the page validate?
  Page does not have valid HTML, CSS, or accessibility.
  

Elements of SEO that can hurt your rank.

• Hidden content in
  JavaScript - yes
  There are a lot of scripts on this page, and some hide content. This can be difficult for search engines to index.



• URLs that are difficult to read
  Session IDs - yes
  I realize that the id parameter in the URL is most likely the course ID, but it has the look of a session ID which implies dynamic content, which search engines don't really like.



• Spammer tricks (that could get you banned)
  None Good!

This phrase is well salted throughout the text of the page. The best opportunity (if possible) for adding the keyword phrase is in the URL. Using the Apache mod_rewrite function would be a great solution, and would also solve the session ID problem. You should also work on getting links to the page. You have an advantage in that your page is on a .edu domain - so offering to do reciprocal links with related sites might result in lots of inward links. You should also work on getting the HTML and CSS valid so that search engines can read the page more easily.

Most of the suggestions in this report come from the SEO High Priority Checklist and the SEO To Avoid Checklist. You can do even more with SEO through the other checklists and with these articles:

• 95 SEO Tips and Tricks for Powerful Search Engine Optimization
• Getting People to Link to You - Link Love, How to (and How Not to) Get It
• Your Layout Can Impact your SEO
• Frames and Search Engines
• How can you tell if a site is a link farm?
• Cloaking: What is Cloaking? Why Should You Not Cloak a Web Site?

Make Changes then Check Your Ranking

SEO is more of an art than a science. The suggestions provided in this free SEO report are not guaranteed to get you number one placement in any search engine. However, by focusing on good keyword phrases and following the suggestions in this report, you should see an improvement in ranking within a few weeks to months. If you don't, you should continue to work on the page or adjust your keyword phrase.