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SEO Report - Real Estate Miami

By , About.com Guide

This is a complimentary SEO report for Real Estate Miami. The recommendations in this report are based on my present knowledge of the search engine industry. There is no guarantee that by implementing any or all of the suggestions found here that the page will improve in search engine rankings for the specified keyword phrases.

Submit your site for review.

Page Information:
  • Submitted by: John Losson
  • Page Title: Miami Beach Luxury Condos , Miami Real Estate, Waterfront
  • URL: http://www.miami-top.com/
  • Main Headline:
  • Keyword phrase(s) to optimize for: Miami Beach Luxury Condo Houses - Real Estate
Basic SEO Checks:

Basic elements of SEO to fix.

  • Is the keyword phrase good?
    No
    John did a great job with making the keyword phrase specific, but now he has to think about whether it's something that people would type into a search engine. In my tests, the answer is "no they don't". When I looked, it appears that a better phrase to optimize for would be "miami condos" or "florida real estate". Those both get much higher search volume. Also, most people don't use any punctuation in searches. So I would get rid of the hyphen in the phrase. For this report, I'm going to shorten the keyword phrase to "miami real estate".
  • Where is the keyword phrase found?
    Title, First paragraph; With a keyword density of: 0.89%
The phrase isn't found very widely throughout the page. I would focus on getting it included in the first h1 headline (there isn't one at the top) and in the h2 headlines lower down as well as at least once in the first sentence of text.
Advanced SEO Checks:
  • How many links are there to the page?
    0
    It's important to get related sites to link to your site with the keyword phrase you're trying to optimize for.


  • When was the page last modified?
    08/19/2008 12:34:01
    This is a fairly young site, apparently, and so lots of updates would be okay. Pages that are modified with significant content changes do well in search engines, but constant little changes can hurt your ranking.


  • Does the page validate?
    Page does not have valid HTML, CSS, or accessibility.
Negative SEO:

Elements of SEO that can hurt your rank.

  • Hidden content in
    JavaScript - yes
    The slideshow script is huge and takes up a large part of the very top of your HTML. I'd move it to an external script, so that spiders can skip it more quickly. When thinking SEO, you should always consider the benefits of the script and whether they are outweighed by the difficulty that a spider might have in parsing the script. And if there's content in the script (and images can have alt text that is content) it won't be seen by a spider.
  • URLs that are difficult to read
    None Good!


  • Spammer tricks (that could get you banned)
    None Good!
Other SEO Thoughts:

There are some little things that could be done to improve SEO on this page. Just adding the keyword phrase to some of the headlines would help. Like "Own a piece of Tropical Paradise in Miami" or "Find your Dream Miami Condo".

More SEO Resources - Continue to Optimize the Page:

Most of the suggestions in this report come from the SEO High Priority Checklist and the SEO To Avoid Checklist. You can do even more with SEO through the other checklists and with these articles:

Make Changes then Check Your Ranking

SEO is more of an art than a science. The suggestions provided in this free SEO report are not guaranteed to get you number one placement in any search engine. However, by focusing on good keyword phrases and following the suggestions in this report, you should see an improvement in ranking within a few weeks to months. If you don't, you should continue to work on the page or adjust your keyword phrase.

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