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SEO Report - School Music Source

By Jennifer Kyrnin, About.com

This is a complimentary SEO report for School Music Source. The recommendations in this report are based on my present knowledge of the search engine industry. There is no guarantee that by implementing any or all of the suggestions found here that the page will improve in search engine rankings for the specified keyword phrases.

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Page Information:

  • Submitted by: Claude Borders
  • Page Title: School Music Source
  • URL: http://schoolmusicsource.com/
  • Main Headline:
  • Keyword phrase(s) to optimize for: Las Vegas, Music, School Music Source, Band, Chorus, Orchestra, General Music, Sheet Music

Basic SEO Checks:

Basic elements of SEO to fix.

  • Is the keyword phrase good?
    No
    Firstly, there are way too many keyword phrases to optimize for one Web page. Because this is a home page for the site, it can be very tempting to try to optimize for lots of things - but that's counter productive. Instead, it would be better to create a separate page for each of the listed keyword phrases and try to get high ranking for those sub-pages. Then use the home page as a reference into all those pages, without worrying about it's ranking specifically. For the rest of this report I'm going to use the phrase "school music" to evaluate the page.
  • Where is the keyword phrase found?
    Title, Emphasized in the text, URL; With a keyword density of: 5.80%
The phrase "school music" is repeated 2 times in the page. This is less than other keyword phrases like "camp rocks" and "music". I would first focus on converting some of the font tags to H1 and H2 tags and then add the keyword phrase to those tags. Then get the phrase into anchor text and alt text of images.

Advanced SEO Checks:

  • How many links are there to the page?
    0
    It's important to get related sites to link to your site with the keyword phrase you're trying to optimize for. Adding links to related sites and then requesting links from them is one way to start getting backlinks.


  • When was the page last modified?
    unknown
    Pages that are modified with significant content changes do well in search engines, but constant little changes can hurt your ranking.
  • Does the page validate?
    CSS - yes
    The CSS mostly validates because there is none, which is an option. But using CSS and table-less layouts would make these pages easier for search engine spiders to read them.

Negative SEO:

Elements of SEO that can hurt your rank.

  • Hidden content in
    Frames - yes
    It's great that you have noframes content, but it's very different from what your readers will see. If the search engines decide you're doing this to hide content from the readers to get better ranking that could get your site banned. It's better to not use frames at all, but if you must, make sure the content is the same on the noframes page.


  • URLs that are difficult to read
    None Good!


  • Spammer tricks (that could get you banned)
    None Good!

Other SEO Thoughts:

If you're serious about SEO, you'll move this page out of frames. It's very difficult to optimize a framed Web page, because spiders don't navigate through them very well. Take a look at the HTML, move away from tables and start using more CSS rather than the font tag.

More SEO Resources - Continue to Optimize the Page:

Most of the suggestions in this report come from the SEO High Priority Checklist and the SEO To Avoid Checklist. You can do even more with SEO through the other checklists and with these articles:

Make Changes then Check Your Ranking

SEO is more of an art than a science. The suggestions provided in this free SEO report are not guaranteed to get you number one placement in any search engine. However, by focusing on good keyword phrases and following the suggestions in this report, you should see an improvement in ranking within a few weeks to months. If you don't, you should continue to work on the page or adjust your keyword phrase.

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