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SEO Report - Squaretree

By , About.com Guide

This is a complimentary SEO report for Squaretree. The recommendations in this report are based on my present knowledge of the search engine industry. There is no guarantee that by implementing any or all of the suggestions found here that the page will improve in search engine rankings for the specified keyword phrases.

Submit your site for review.

Page Information:
  • Submitted by: hedie
  • Page Title: Squaretree IT Projects - On Time, In Budget, Beyond Expectations
  • URL: http://www.squaretree.com/
  • Main Headline: Squaretree Computer Technology Solutions
  • Keyword phrase(s) to optimize for: technology
Basic SEO Checks:

Basic elements of SEO to fix.

  • Is the keyword phrase good?
    No
    While there are a lot of people searching for the word technology - they are searching for it for a lot of different reasons. So you are going to compete with such heavy hitters as Wikipedia, c|net, and the New York Times. And their technology pages are all very focused on the term technology rather than on just one aspect of it.


  • Where is the keyword phrase found?
    H1 headline, First paragraph, Emphasized in the text; With a keyword density of: 0.51%
There are a number of other locations that the keyword phrase could be found that it's not, including: the meta title, h2 and h3 headlines, image alt text, the URL, and link text.
Advanced SEO Checks:
  • How many links are there to the page?
    1
    The only link to this page is at the bottom of a site designed by the company. While this is fine, the best way to get ranked is to have backlinks that point to your site using the keyword phrase. It's important to get related sites to link to your site with the keyword phrase you're trying to optimize for.


  • When was the page last modified?
    Unknown
    Pages that are modified with significant content changes do well in search engines, but constant little changes can hurt your ranking.
  • Does the page validate?
    Page does not have valid HTML, CSS, or accessibility.
Negative SEO:

Elements of SEO that can hurt your rank.

  • Hidden content in
    None Good!


  • URLs that are difficult to read
    None Good!


  • Spammer tricks (that could get you banned)
    None Good!
Other SEO Thoughts:

The first thing I would do is evaluate the keyword phrase. A good keyword phrase has 2-3 words in it - not just one. It's very hard to optimize for 1-word phrases because they are usually very generic. Once you've got a better phrase that more clearly defines what the site is about, then I would focus on getting it in the locations mentioned above.

More SEO Resources - Continue to Optimize the Page:

Most of the suggestions in this report come from the SEO High Priority Checklist and the SEO To Avoid Checklist. You can do even more with SEO through the other checklists and with these articles:

Make Changes then Check Your Ranking

SEO is more of an art than a science. The suggestions provided in this free SEO report are not guaranteed to get you number one placement in any search engine. However, by focusing on good keyword phrases and following the suggestions in this report, you should see an improvement in ranking within a few weeks to months. If you don't, you should continue to work on the page or adjust your keyword phrase.

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