1. Technology

Flow in Design - Layout and Artwork that Conveys Motion


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Western Text Flows from Left to Right
Incorrect Flow

Incorrect Flow

Image courtesy M Kyrnin

If you grew up reading a Western language, you're used to thinking that text should move from left to right. So, as the eye moves across a line of text, it is moving from left to right.

In the above picture, the waterfall is flowing in a right to left direction, and the text is flowing up the waterfall. Since we all know that waterfalls fall down, there is a disconnect in the direction of the flow of water with the flow of the text. The viewer's eye moves in the wrong direction to read the text.

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