Formatting Rules to Live By

Good:

• Lorem
• Ipsum

Also Good:

• Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aliquam laoreet lobortis neque. Aenean quam augue
  
  
• Ut laoreet lacus a ante. Curabitur at neque sed nisi venenatis facilisis. Nam dui nibh, dignissim at, eleifend et, dictum quis, turpis. Sed quis massa.

Bad:

• Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aliquam laoreet lobortis neque. Aenean quam augue, vestibulum tempor, ultrices laoreet, sagittis nec, risus. Nam viverra vestibulum.
• Ut laoreet lacus a ante. Curabitur at neque sed nisi venenatis facilisis. Nam dui nibh, dignissim at, eleifend et, dictum quis, turpis. Sed quis massa.

• Use the Right Type of List for the Information
• Skip lines between list items that wrap onto more than one line
• Use Callouts and Bold Them
• Bold Callouts at the Beginning of Longer Bullet Points
• Use Subheads for Sections of a Document
• Don't Overbold
• Keep paragraphs to 2-4 sentences tops
• First paragraph sentence should contain the main idea; the rest add detail
• Indent long quotes (use block quote or shading)
• Link, but don't overlink