From the article: Why Do Search Engines Like H1 Tags
There are many good reasons to use H1 tags to structure your content, and yet many Web designers still don't use them. Why don't you use H1 tags? Share Your Reasons
I can't believe...
- ...that you can't be bothered. Although I suppose I should be grateful. A good portion of my work comes from cleaning up the work of prima donnas when the client wants to make changes and discovers that they've been bolted into a "vision" that's almost impervious to change.
- —Guest Jeff Dickey
No H1? Say it ain't so!
- I can't imagine NOT using an H1 form. H1 signifies the most 'important' heading on the page, not to be confused with the 'largest' heading. Often it is a duplicate of the page or navigation menu name. Sometimes, if (for example) I will make it the name of the website, put the H1 tag in with the link code that is placeholder for the logo image, and position the H1 text off screen using CSS. Finally, there should NEVER be more than one H1 tag on a page.
- —jpietrangelo
Little ranking value
- Google has stated they give H1 tags little or no ranking value now.
- —Guest aimulti
phark technique
- this might be a good place to mention the phark technique. it can be applied to header tags. it gives designers who are very concerned about layout and want to use images rater than text exactly the kind of control over the layout that they want, and it gives the search engine and browsers or devices that don't display the images properly the "meaning" that Header tags imply. after all, that's what HTML + CSS together should do, provide "structure and meaning" to the content.
- —Guest g-in-prov
I can't be bothered
- I don't always use h1 tags because I can't be bothered. When I'm focused on design, I care a lot less about how the code is written than how the page looks. And my site s do fine in search.
- —Guest Me

