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Readers Respond: How do you get Web design clients to pay higher prices?

Responses: 11

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When you're trying to decide on a pricing structure or even just a fair hourly rate it can be hard to convice your clients that they should pay those prices. Find out how other designers convince their clients to pay more and share your secrets to charging higher prices.

Share Your Secrets

Good Website Design Tips

First impressions last First impressions last. Did you ever hear this English proverb? If you didn’t then it is time that you pay attention. A group of researchers at Carleton University in Ontario came to a very shocking yet interesting finding and that is the majority of internet users take less than a second to decide whether they like a website or not! In a blink of an eye Scientific research proved that it takes a blink of an eye for a website visitor to assess a website’s visual appeal. Before taking time to read the content, a process called aesthetic appeal: dealing with beauty and taste is triggered by the subconscious to prompt the brain to judge whether the website looks initially good or not. If yes, the user will continue checking the website, if no, the back button is always there to click. There you go. You have less than a second to lure your website visitor into staying, checking out your website and reading your message and content. I would argue that this first
—remas2010

Bad Design = Bad Design

It's an old design cliche now "Give the client what they need, not what they want" but it's never the less true. You say if they don't like red, don't design them a site with red - Obviously it's only an example but I would have chosen red for a functional reason and if they objected I'd explain to the client what this communicates and why it's so important. The difference between subjective and objective is the difference between bad design and good - in my practice it's producing effective functional solutions that keeps my time in demand, even if that means being binned by a few clients on the way (or binning them!)
—Guest Guest

Eyes Dont Lie !

My website shows them why they should pay more, it is because im just worth more u see theah once you have seen my site,
—Guest kc graphics

wesonga rolph

Using the SEO issues so as they become excited & pay the desired amount
—Guest Rolph

big developer

I was relying on clients I got from my mom and her friends, but I realized that they weren't willing (or able) to pay the rates I now believe I am worth. So I bought some ads in a couple industry magazines for the businesses I target and now I have some new, higher-paying clients. I'm hoping that they will recommend me to their friends, but even if they don't, the advertising was a good investment for getting higher paying clients. I would definitely keep doing that.
—Guest nikunj

I Joined Local Networking Organizations!

I have realized the more people you know the more referals you can gain! Joinig your local Chamber of Commerce is a great start where you can mingle with other liked minded businesses. Everyone there is trying to promote their business, so if you can get in front of these people and start building QUALITY relationships your sure to see your business volume Grow!
—Guest Justin@upwithit.com

give them a slap

When your clients do not pay you as much as you want, slap them immediately. This slap will help them for their brain treatment. I also use this policy. After you slap them you see how it works in increasing your price. :-)
—Guest sachin kumar

Real World Experience

I am able to apply my 18 years of experience in sales and the building industry to offer additional information to my clients that directly realtes to their customers. Also I use my current network of contacts to talk to older customers that may not have considered a website before.
—Guest Grant Bylsma

Increase your Skill Set

I am a self-taught web designer so I am constantly competing with design firms that have college educated web designers and art student interns. My solution, increase my skill-set. At least once I month I try to learn at least one new skill or software program and by the end of the year I have learned 12 new valuable skills. Since I have more services and skills to offer my clients, I can raise my prices.
—Guest RedLaceDesign

Educate your Web Design Customers.

I think education is a key factor. Web designers now number in the millions. Anyone who can put something up on the internet thinks they are a web designer, but web design encompasses more that putting up a page on the internet. If you want to get your website noticed and better Search engine placement, many factors go into this and a lot of time is required. Web site visitors should be potential clients of your business, you only have few seconds to grab the attention of your visitor and turn them into a lead. I have created hundreds of websites and the best ones, have had input from the business owner or marketing team. Layout and information have to be at the forefront of any successful web design. Many factors in a successful website are behind the scene, proper tags and descriptions, page names not to mention SEM. Education is a key to get the proper amount of pay for your times as a successful web designer. Like any other business rent, electricity, software programs, training,
—DigitalExtremeMediaGroup

I Changed Where I Get Clients

I was relying on clients I got from my mom and her friends, but I realized that they weren't willing (or able) to pay the rates I now believe I am worth. So I bought some ads in a couple industry magazines for the businesses I target and now I have some new, higher-paying clients. I'm hoping that they will recommend me to their friends, but even if they don't, the advertising was a good investment for getting higher paying clients. I would definitely keep doing that.
—Guest Maos

Share Your Secrets

How do you get Web design clients to pay higher prices?

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