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What is an Affiliate Program?

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Question: What is an Affiliate Program?
Answer:

An affiliate program is a great way to make money on the Web. You write the content that you typically write and then link to the products that you talked about. When one of your customers clicks on the link and buys the product, you get a small commision of the sale.

The reason affiliate programs work so well is becuase you're not relying on a computer to match up ads to your content. You do it yourself. You know best what ads would work best on your content and which products and services recommend. And when your readers see that you've taken the time to review a product or service, they're going to feel more comfortable buying that product.

How Do Affiliate Programs Pay?

Most programs have very specific rules about how they pay, but there are two common ways that you can expect to see:

  • Pay per click - This is similar to most online advertising, and you get paid whenever someone clicks on the link, button, or image you placed on your site. Pay per click is usually fairly low paying.
  • Pay per action - Instead of paying you everytime someone clicks on a link from your site, this method of affiliate payment tracks what the customer does once they leave your site. You might be paid a percentage of any sales they make or you might get paid every time someone moves deeper into the target site. This method, especially when you get a percentage of sales, can be very lucrative.

Before you ask, I can't really answer the question how much do affiliate programs pay because it varies so much from site to site and program to program. I've seen programs where people made thousands of dollars per month and others where they barely made any money.

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