With 76% of the votes, this year's Best Ecommerce Site Design winner is Serif. Ecommerce websites have as their primary purpose, selling things to customers. This means they need to provide the information customers want and make it easy to buy. Good ecommerce sites engage their customers and create an open dialog with them. This results in brand loyalty and more sales. Serif makes it very easy to find the solution you need for your problems. And once you've found the solution, it's easy to buy from them.
Serif has a nice clean website and it's very obvious from the front page that they can sell you products to enhance your imagination and creativity.
Congratulations Serif Winner of the Readers' Choice 2009 Best Ecommerce Site Design.