The Web page <title> is the first thing I need to change. Right now it reads "Safety on the Web". But this doesn't have any of my keywords.
For best optimization, you should repeat the search phrase twice in your title. Do this in a way that doesn't look stupid. The title will be used for bookmarks and in the search engine results.
My new title is "Parental Controls - Setting Up Your Site for Parental Controls".
